If you meet some people, the first thing they will ask is, "what do you do?" They want to ask, "Can you help me? Do you need my help? Do you think we can work together? Can you be my role model?"
The first attempts in answering from most people would be to put a label: "I'm a realtor," full stop. Then obviously what would pass through the questioner's mind would be that he has known you all their lives, what you are and what you do, how you do it, because they assume all realtors are the same.
That is why for such questions, you should give more specific answers like, "I act for buyers in real estate transactions." It is just a slight improvement over the first answer you gave, because you did not deal with the whole tail of the question. The second one that sought to know, "Can you help me?" not answered, and this is the one that engages the questioner.
Your best response should be to give the whole picture in a capsule of what can make you outstanding: "I help people to identify and buy homes of their dreams." It still leaves another part of the question hanging.
The next step would be to give something about solving the problems of the other person or offering solutions. It takes an answer like, "I guide people to get over mortgage repayment issues and take them through the whole purchasing process."
This now removes their attention on you and your business and brings it back to their own needs which you can meet. People tend to see very clearly what you are talking about and now will lead them to ask, "How do you handle that?"
It takes patience and time to market your business. Not only do you want people to be aware of you, they should also get to trust you. They need to see the serious ways they could benefit from your business. It is the only way to get them to buy something from you even though most businesses want to see instant sale.
Be sure to do some customer relations, knowing that each person you meet is a chance to do some business or make a business connection for future interaction.
The first attempts in answering from most people would be to put a label: "I'm a realtor," full stop. Then obviously what would pass through the questioner's mind would be that he has known you all their lives, what you are and what you do, how you do it, because they assume all realtors are the same.
That is why for such questions, you should give more specific answers like, "I act for buyers in real estate transactions." It is just a slight improvement over the first answer you gave, because you did not deal with the whole tail of the question. The second one that sought to know, "Can you help me?" not answered, and this is the one that engages the questioner.
Your best response should be to give the whole picture in a capsule of what can make you outstanding: "I help people to identify and buy homes of their dreams." It still leaves another part of the question hanging.
The next step would be to give something about solving the problems of the other person or offering solutions. It takes an answer like, "I guide people to get over mortgage repayment issues and take them through the whole purchasing process."
This now removes their attention on you and your business and brings it back to their own needs which you can meet. People tend to see very clearly what you are talking about and now will lead them to ask, "How do you handle that?"
It takes patience and time to market your business. Not only do you want people to be aware of you, they should also get to trust you. They need to see the serious ways they could benefit from your business. It is the only way to get them to buy something from you even though most businesses want to see instant sale.
Be sure to do some customer relations, knowing that each person you meet is a chance to do some business or make a business connection for future interaction.
About the Author:
In addition to marketing, the writer also frequently blogs on golf fitness and the ladies golf gloves.
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