Wednesday, February 5, 2014

The Best Real Estate Humor

By Kevin Ierardi


Property market is sometimes slow and boring. The mood for buyers, sellers and agents is lifted by the availability of the best real estate humor alongside the properties on offer in the market. The pun offered on these sites is unexpected and very hilarious. The comic part is in twisting bill boards, criticizing decisions and procedures when selling houses or the information provided about a property.

Visitors to your website have an opportunity to guffaw, laugh, chuckle, giggle and smile while still searching. This ensures that they stay longer and therefore can see more property on offer. Fresh jokes will attract many visitors to return and therefore see the latest posting. Agents have a place to recoil and avoid the boredom associated with the industry.

Most of the comic utterances made seek to reveal the irony that is part of the industry. A common property market joke is one where a seller withdrew a house from the market because the agent had made an advert so good that it made him change his mind. This shows how advertising can work against you.

The descriptions given about neighborhoods, compounds and pets are meant to justify the high prices. The trick sometimes backfires when the client is on a tour to view the home. Real estate jokes have also focused on the reason houses are sold with a query on the pricing of old and run down houses. The information given on adverts is would make the buyer wonder why the seller is parting with the property if it is that good.

The use of cartoon characters has increased the fun of real estate humor. The fun is in the form of story lines or single captions. They critique the information given on some houses which means that they can only be available in fantasy land. The differences in the house on the photograph and the one on the ground makes one wonder if the decimal was placed in the wrong place.

Technology has found its way into the property market. An interesting perspective is the caption of a lady wondering why no one had developed an app for cooking, laundry and cleaning the house. Signs indicating property TO LET have had animals like lizards inserted between the words to read TOILET. This is an interesting modification for fun.

There is variety in real estate humor and the trick has been effective in capturing visitors for the agents. Visitors looking for property are attracted to stay longer within the site and therefore can see more of what is on offer. Incorporation of images, graphics and photos provides diversity.




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