Novel technologies are helping marketers and sales people attract sales more effectively. promotion automation packages now play a great role in aiding this process. Depending on the technology, each promotion automation system has the basic ability to improve lead prospecting and speed the sales process. To provide an example of what an automation program is capable of, I have listed a simple campaign that can be used by real estate professionals.
1) Lead capture - A lead lands on a landing page and fills out a form.
2) When a possible client provides their contact information, they receive an email with the free report or give-away that was used to get their information. Different geo-targeting advertising systems such as AdSense can be used.
3) Now the marketing automation system sends out an automatic email that looks like it is personal and from the real estate agent. Included in the email is the agent's contact information so the prospect can call, or if they reply to the email, it is sent directly into the real estate agent's regular email account. Often the email will direct the prospect to view an online video.
4) The next communication is an email that follows up to ask the prospect if they have any questions about the video or presentation. The automated email also asks if the prospect would like to get regular market updates and what form of communication they would prefer: phone, email, or text message.
6) If the prospect has chosen to receive text, the system can set the system up to automatically send a text message to the prospect giving them some more information on current market conditions. It may sound tough to do in 160 characters, but it would be the same as a Twitter tweet.
5) As part of the program, an automated notification may go to the agent telling them to physically call the prospect.
7) A week later, and postcard is sent out detailing a property that has just been sold by you in the area. This helps to show the prospect that you have a good market presence in their neighborhood.
8) A few weeks later, an email newsletter is emailed to the prospect. Once again, when the email is sent, marketing automation system puts a to-do action to notify you to call the prospect and follow up.
Depending on your goals, promotion automation systems can be used to warm new leads, drive prospects further down the sales funnel, or even turn good clients into great ones.
1) Lead capture - A lead lands on a landing page and fills out a form.
2) When a possible client provides their contact information, they receive an email with the free report or give-away that was used to get their information. Different geo-targeting advertising systems such as AdSense can be used.
3) Now the marketing automation system sends out an automatic email that looks like it is personal and from the real estate agent. Included in the email is the agent's contact information so the prospect can call, or if they reply to the email, it is sent directly into the real estate agent's regular email account. Often the email will direct the prospect to view an online video.
4) The next communication is an email that follows up to ask the prospect if they have any questions about the video or presentation. The automated email also asks if the prospect would like to get regular market updates and what form of communication they would prefer: phone, email, or text message.
6) If the prospect has chosen to receive text, the system can set the system up to automatically send a text message to the prospect giving them some more information on current market conditions. It may sound tough to do in 160 characters, but it would be the same as a Twitter tweet.
5) As part of the program, an automated notification may go to the agent telling them to physically call the prospect.
7) A week later, and postcard is sent out detailing a property that has just been sold by you in the area. This helps to show the prospect that you have a good market presence in their neighborhood.
8) A few weeks later, an email newsletter is emailed to the prospect. Once again, when the email is sent, marketing automation system puts a to-do action to notify you to call the prospect and follow up.
Depending on your goals, promotion automation systems can be used to warm new leads, drive prospects further down the sales funnel, or even turn good clients into great ones.
About the Author:
Fsbo leads from the Redx gives Realtors with a continual list prospective customers.
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