Real estate agents will find much of their business online, so it makes sense for them to have websites that perform in all respects. One of the ways that this can be done is by creating URLs that matter. As vague as this statement may seem, creating URLs that rank for various real estate-related terms may be easier than you think. Here are some of the best tips that Long Island SEO experts can provide those that work in this industry.
For those that would like to create SEO-friendly URLs, make them readable. This is a good place to begin, as you simply have to shorten them. This can be difficult to do, but understand that URLs should include only the most relevant terms, which is a topic that we will touch on in greater detail. By making things more readable, in this sense, you will attract more real estate clients. Additionally, according to names like www.fishbat.com, you will see more visibility across different search engines.
Real estate agents should also be mindful of keyword placement. To put it more bluntly, each keyword that you're going for should be included in each relevant URL. This will make it easier for you to rank. It will also aid in readability, which we just covered. If you find that internal pages on your site don't feature relevant terms, modify them accordingly. Just make sure that you alter any existing links so that 404 errors or related redirects don't occur.
Also, cut down on stop words. While this may seem like it goes against readability, it's important to understand that URLs should try to trim down as much fat, for lack of a better term, as possible. Stop word include "and," "the," "but," or any other related subject. By removing stop words from URLs, you actually make them easier to rank. This is another area real estate agents should look into when altering URLs, ensuring that they are as functional as possible.
Lastly, understand that SEO changes on a regular basis. What this means is that practices will shift as well, which is why you should stay on top of what makes websites rank. This includes the steps that should be taken to craft URLs for your real estate business. If you feel like your website's growth has come to a halt or dropped, look back at your URLs. Perhaps they simply need to be changed to fit the current digital landscape.
For those that would like to create SEO-friendly URLs, make them readable. This is a good place to begin, as you simply have to shorten them. This can be difficult to do, but understand that URLs should include only the most relevant terms, which is a topic that we will touch on in greater detail. By making things more readable, in this sense, you will attract more real estate clients. Additionally, according to names like www.fishbat.com, you will see more visibility across different search engines.
Real estate agents should also be mindful of keyword placement. To put it more bluntly, each keyword that you're going for should be included in each relevant URL. This will make it easier for you to rank. It will also aid in readability, which we just covered. If you find that internal pages on your site don't feature relevant terms, modify them accordingly. Just make sure that you alter any existing links so that 404 errors or related redirects don't occur.
Also, cut down on stop words. While this may seem like it goes against readability, it's important to understand that URLs should try to trim down as much fat, for lack of a better term, as possible. Stop word include "and," "the," "but," or any other related subject. By removing stop words from URLs, you actually make them easier to rank. This is another area real estate agents should look into when altering URLs, ensuring that they are as functional as possible.
Lastly, understand that SEO changes on a regular basis. What this means is that practices will shift as well, which is why you should stay on top of what makes websites rank. This includes the steps that should be taken to craft URLs for your real estate business. If you feel like your website's growth has come to a halt or dropped, look back at your URLs. Perhaps they simply need to be changed to fit the current digital landscape.
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