Saturday, November 17, 2018

Marketing Is Key To Maximizing The Profitability Of Your Condos For Rent

By Walter Myers


The adage 'time is money' is often dismissed as cliche, but less so in the context of rental realty. Nothing compares to the ability of void periods to threaten the potential of your condos for rent Woodstock GA. If you're struggling to relate, these are simply the breaks between tenancies when one of your units stops generating cash. Which of course means you're forced to cover its maintenance costs out-of-pocket.

Although they're a natural part of the tenancy process, void periods can be managed to mitigate their negative impact. On one hand, there's a lot you can do to charm your tenants into staying put for the long term. It'd also help to invest in an ongoing marketing strategy -- this'll help you generate prospective renters before you need them.

Just like every journey needs a destination, a marketing campaign only makes sense when directed to its rightful audience. Developing an understanding of whom you want to target will require you to research the local population. Beyond surveying neighborhoods, you may approach local realtors for information or even play a more active role in the community. The further you're willing to go, the more precise your strategy stands to become.

The larger percentage of today's renters go online to look for housing. What's more, the internet provides plenty of free ways to promote your properties. Combining these two brings out the obvious need to post your listings in multiple platforms. To give yourself the best shot at success, make sure to:

Write Persuasive Listings: A good listing is one that catches the attention of your targets and, from there, paints the right picture in their minds. So choose your words carefully when creating your copy. There's nothing wrong with using flowery language, as long as it describes your properties in a realistic and straightforward manner. As for the subject matter, how about showcasing their unique highlights?

Invest in Professional Photos: If a picture is worth a thousand words, no expenses should be spared when it comes to photos. They are the first thing people will see when they happen upon your listings. Additionally, photos often form the basis upon which comparisons are made. Now add into the equation the ever-rising preference of smartphones, and it becomes clear why you're better off hiring a pro.

Use Social Media: People expect you to have an active social media presence, but how do you go about it? Start by creating accounts if you don't have them already. From there, it's up to you to figure out how to get enough people talking about your properties. Posting industry news along with advertisements may get the job done but, if you need a boost, try an influencer campaign.

As old as word-of-mouth may be, it's still one of the most powerful ways to market anything and everything in real estate. So do approach your tenants and let them know that you'll appreciate any leads they bring your way. Better yet, why not throw an incentive into the mix? This could be a discount on one's rent or a gift card -- either way, it'll make it that much easier to keep your units occupied.




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