Selling property is one of the hardest things to sell simply because no one is going to carry a big amount of money that is enough to buy a piece of property. However, there are actually some ways to go about on how to convince potential buyers to buy property like condominium units or houses. For those who are in the business, here are a few real estate sales strategies that may help.
Now for those who are sales agents, basically, there are actually three ways to prospect for buyers. The first method would of course be through friends or referrals while the second would be through manning booths and third would be through cold calling. One should do all of these things in order to get a good amount of prospects.
Now one thing to always remember is the law of many wherein if one would want to hit a pot of gold, he has to get many prospective clients. Of course in order to do this, he also has to know which client he will be approaching in order to make his sale. This is known as target segmentation and this is done in order to know which groups of people have to be targeted.
Now one of the most common mistakes that a lot of beginner salesmen would do would be of course to hard sell. Now hard selling, in this situation, is one of the worst things to do because one will not feel comfortable with the seller if he is trying to hard sell. The best way to go about here would be to seem like one is just sharing something and not trying to sell.
Now when it comes to giving discounts, one also has to use his brain a little bit. Now different agents are going to be given different discounts depending on what rank he is in and what team he is in. So the trick here is to make sure that the buyer would feel like one is already giving their best discount no matter what has been given to them.
One can do this with a little bit of smooth talking. First off, one should not give all the discounts in one go, he should probably give around one or two discounts that are really given by the company first. When the buyer looks like he is considering but still hesitant, go ahead and give another discount.
Now if the buyer has already been somewhat convinced, then in order to sweeten the deal, the agent may give additional deals. What most agents would do is that they would request the company for higher discounts so that they can service the discount of the buyer. Some other would actually ask for better discount packages.
When the buyer seems quite convinced, bring in the small down payment scheme as well as the good deal payment scheme. Give the client several options on how he would like to pay and make it seem like the client is paying little by little for a long period of time. Do not forget to collect a small down payment so that the sale is sure.
Now for those who are sales agents, basically, there are actually three ways to prospect for buyers. The first method would of course be through friends or referrals while the second would be through manning booths and third would be through cold calling. One should do all of these things in order to get a good amount of prospects.
Now one thing to always remember is the law of many wherein if one would want to hit a pot of gold, he has to get many prospective clients. Of course in order to do this, he also has to know which client he will be approaching in order to make his sale. This is known as target segmentation and this is done in order to know which groups of people have to be targeted.
Now one of the most common mistakes that a lot of beginner salesmen would do would be of course to hard sell. Now hard selling, in this situation, is one of the worst things to do because one will not feel comfortable with the seller if he is trying to hard sell. The best way to go about here would be to seem like one is just sharing something and not trying to sell.
Now when it comes to giving discounts, one also has to use his brain a little bit. Now different agents are going to be given different discounts depending on what rank he is in and what team he is in. So the trick here is to make sure that the buyer would feel like one is already giving their best discount no matter what has been given to them.
One can do this with a little bit of smooth talking. First off, one should not give all the discounts in one go, he should probably give around one or two discounts that are really given by the company first. When the buyer looks like he is considering but still hesitant, go ahead and give another discount.
Now if the buyer has already been somewhat convinced, then in order to sweeten the deal, the agent may give additional deals. What most agents would do is that they would request the company for higher discounts so that they can service the discount of the buyer. Some other would actually ask for better discount packages.
When the buyer seems quite convinced, bring in the small down payment scheme as well as the good deal payment scheme. Give the client several options on how he would like to pay and make it seem like the client is paying little by little for a long period of time. Do not forget to collect a small down payment so that the sale is sure.
No comments:
Post a Comment