Tuesday, July 14, 2009

Web 2.0 Real Estate Marketing Tricks - Dominate Your Competition

By Dr. Matthew Loop

Every time I see the average real estate professional (realtor, investor, mortgage broker, etc...) using the same dinosaur marketing techniques that their former consultants beat into them, I wonder if they enjoy wasting money and getting crappy results. It's undeniable that this economic recession is making it hard for for many people in many areas of life. In fact, consumers are not responding to the traditional forms of advertising like before. Eric Hoffer once stated, "In times of change, the learners will inherit the earth while the learned find themselves beautifully equipped to deal with a world that no longer exists!" In a nutshell, it comes down to adaptability. If you are not adaptable and continue to fight the current technological marketing trends, your real-estate business is certain to become extinct.

Here's the low-down: Web 2.0 refers to monster social media sites like MySpace, YouTube, Facebook, Squidoo, Digg, and countless others that have dominated the internet and forever changed the way we communicate. Web 2.0 has also transformed advertising, and there are plenty of fresh real estate clients ready for the taking.

It has been my pleasure for over 2 years to instruct realtors, real estate investors, and mortgage brokers on the best methods to get 5-10 calls from prospective clients each and every day without spending a cent on advertising. And this inevitably leads to 10-20 new clients for my students each month. I can teach you and your business to do the same, earning multiple sources of income by successfully utilizing the social networks of Web 2.0. And you'll be accomplishing all of this ahead of the rest.

I chose to consult other realtors, agents, and investors because of my growing reputation and experience as an innovator with amazing results. I've been teaching these people how to reach tremendous abundance by utilizing social media and the incredible power of Web 2.0. With innovative strategies and proven tricks and secrets, you'll see your business expand overnight. And I'll even show you how to leverage on the web to amass unexpected streams of income.

Don't be fooled by the generic versions popping up everywhere you turn trying to emulate my step-by-step video training series. These guys call themselves "gurus", but they offer absolutely no results. They can't even begin to offer the techniques and knowledge that I have to share. I've seen too many young real estate people fall into this trap, and fail miserably. If your consultant doesn't know anything about social media, they don't know anything at all.

I don't mind sounding conceited by saying that I have completely changed the way small businesses take care of their marketing. After my breakthrough, old consultants have taken note and see that their ship is sinking rapidly, and many are without life boats. Don't wait to see your ship sink too! Get caught up with the times, and ride on the wave of the future by following my expert tactics and secrets.

Before I go I'm going to share with you a great strategy to use today when taking the necessary steps to brand yourself and your business on these social media sites. Don't skimp; tell your story in about 6 paragraphs. Talk about your life and obstacles, the paths you've taken, and where your journey has led you today. Think of it as a heartwarming story. How about a title like:"Who is (Your Name)?" When people see and know that you're a real person, they are 10 times more likely to give you their business. What's your motivation, and why are you in the business of helping people? People don't like ads thrown in their face, so make it personal; human.

Furthermore, before you start to invite others to view your profile, be sure you've created a few blogs. Information and videos will keep people fixed to your page as you strategically build your name and credibility in your local community. I go much deeper into the tested and proven dynamics in my 30 step-by-step video training tutorials at the site below. Take heed to these concepts and start to immerse yourself in the quickly growing Web 2.0 phenomenon. If done in the certain way I discovered, you'll have all the real estate business you want and be able to create residual income with little effort.

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