Journalists never fail to stress the importance of a powerful headline. If you fail to create a compelling headline, your audience will move on the next article that catches their attention. This rule also holds true for real estate marketing investors especially when you are launching a direct marketing campaign.
There is not a lot of room in a postcard to write down several of your persuasive arguments. But an attention grabbing and informative headline can get this job done while using less space and requiring less time from your customer.
How can you make strong headlines? Use the direct marketing formula, What's in it for the customer? You need time to think this over because effective headlines usually don't get written instantly.
Take time and gather your thoughts. Create a list on your customers? benefits. How will he benefit from your service?
Write them all down. Mull over and reflect on all these benefits to get yourself inspired and ready to come up with your own striking headlines. Just write and don't criticize or limit your ideas at this point. When you think you have enough, look back at your headlines and study them. Drop uninteresting headlines. With the remaining promising headlines, replace some words with active verbs or more vivid words.
You will also notice that some of your most promising headlines are related. Merge these headlines into one strong headline. You may still end up with a few distinct headlines. Test these different headlines if they can effectively meet the direct marketing standard: What's in it for the customer? Remove the ones that may be creative but don't pass this test.
You can also combine all the best headlines to create another powerful headline. The more headlines you have, the better.
In addition, you can achieve more success in your real estate postcard marketing if you pay more attention to your customers, and learn what benefits are most valuable to them. These benefits have the strongest emotional connection to your prospective customers. And when these benefits are merged into a headline, you produce a highly potent means of persuasion.
So if you are responsible for producing your own real estate direct marketing materials, always prioritize increasing your customer knowledge. Always be sensitive to your customers? needs to learn what benefits they value most.
These benefits are the diamonds you use in crafting masterful headlines for your real estate postcard marketing campaign.
There is not a lot of room in a postcard to write down several of your persuasive arguments. But an attention grabbing and informative headline can get this job done while using less space and requiring less time from your customer.
How can you make strong headlines? Use the direct marketing formula, What's in it for the customer? You need time to think this over because effective headlines usually don't get written instantly.
Take time and gather your thoughts. Create a list on your customers? benefits. How will he benefit from your service?
Write them all down. Mull over and reflect on all these benefits to get yourself inspired and ready to come up with your own striking headlines. Just write and don't criticize or limit your ideas at this point. When you think you have enough, look back at your headlines and study them. Drop uninteresting headlines. With the remaining promising headlines, replace some words with active verbs or more vivid words.
You will also notice that some of your most promising headlines are related. Merge these headlines into one strong headline. You may still end up with a few distinct headlines. Test these different headlines if they can effectively meet the direct marketing standard: What's in it for the customer? Remove the ones that may be creative but don't pass this test.
You can also combine all the best headlines to create another powerful headline. The more headlines you have, the better.
In addition, you can achieve more success in your real estate postcard marketing if you pay more attention to your customers, and learn what benefits are most valuable to them. These benefits have the strongest emotional connection to your prospective customers. And when these benefits are merged into a headline, you produce a highly potent means of persuasion.
So if you are responsible for producing your own real estate direct marketing materials, always prioritize increasing your customer knowledge. Always be sensitive to your customers? needs to learn what benefits they value most.
These benefits are the diamonds you use in crafting masterful headlines for your real estate postcard marketing campaign.
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